Analytics and optimization are increasingly co-dependent. In fact, Forrester’s definition of digital intelligence brings data management, analytics and optimization together.¹
Listen now to guest speaker James McCormick, principal analyst with Forrester Research, as he discusses:
- The market forces that are driving this co-dependence
- The many benefits of bringing optimization and analytics data together
- Examples of valuable insights that can be gleaned from your testing data when it’s integrated with your analytics
During the webinar, we also highlight the incredible power of Webtrends Infinity and the value one unified dataset can bring to marketing. Watch the replay today!
¹Forrester TechRadar™: Digital Intelligence, Q2 2016