It’s important to understand the differences between A/B and multivariate testing so that you can select the right method to reach your company’s optimization goals. Our Optimization Consultants have put together this helpful white paper to explain the basics of testing, including:

  • Explanation of test types
  • When and why to select a certain test type
  • Rules for success

Let us know if you have any questions or would like to discuss how to grow your optimization program. 

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